Mike Kellett Founder. Speaker. Author. Message Mike

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Bootstrapping to Breakthrough by Mike Kellett, book cover

You've finished the book. Now it's time to write your own story.

Most people read a book, feel inspired for a week, and then go back to doing exactly what they've always done.

Don't be most people.

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Where to from here

The page you scanned promised five things. Here's where to find each one.

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From a one-bedroom apartment to a 2,000 sqm facility

Macro Mike started in 2016 as protein brownies baked in Mike's one-bedroom apartment.

After years of managing his own food intolerances and putting up with bland, chalky allergy-friendly products, Mike decided to make something better. No investors, no safety net, no shortcuts.

Today Macro Mike runs a 2,000m² production facility with up to 50 staff and a community of more than 500,000 customers, with collaborations alongside names like Kellogg's and Golden Gaytime.

Born in Leeds and a long-time Gold Coast local, Mike has been named National Young Entrepreneur of the Year (Food & Beverage) and one of Australia's Top 100 Young Entrepreneurs seven years running.

I'm not vastly intelligent or vastly educated. I'm not vastly lucky either. I'm just vastly relentless.

From the introduction
Mike sitting on a kitchen floor surrounded by boxes and tubs, packing orders
Packing orders at home
Mike with arms spread in front of a red warehouse roller door
Warehouse days
Mike crouching behind rows of yellow Macro Mike satchels ready to ship
Orders out the door
Mike on a forklift next to a wrapped pallet of stock
Stock in
A Macro Mike display stand full of product in a store aisle
On the shelves
The Macro Mike team outside the Macro Mike building
The team at Macro Mike HQ

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Mike on stage speaking into a microphone, holding an award

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Mike talks about what it really takes to bootstrap an idea into a national brand, how resilience works when things hit hard, and breaking the cycle you were handed.

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